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	<title>Energy &#8211; Motor Sport News</title>
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		<title>Challenging Race Two in Berlin</title>
		<link>https://motor-sport.co.uk/2025/07/14/challenging-race-two-in-berlin/</link>
		
		<dc:creator><![CDATA[Dave Stopher]]></dc:creator>
		<pubDate>Mon, 14 Jul 2025 19:02:27 +0000</pubDate>
				<category><![CDATA[Energy]]></category>
		<category><![CDATA[Motoring]]></category>
		<category><![CDATA[bespoke Rolls-Royce upgrades]]></category>
		<category><![CDATA[Cullinan carbon fibre bonnet]]></category>
		<category><![CDATA[Goodwood Festival of Speed 2025]]></category>
		<category><![CDATA[luxury SUV customisation]]></category>
		<category><![CDATA[Milton Keynes car customiser]]></category>
		<category><![CDATA[Rolls-Royce Cullinan Series II]]></category>
		<category><![CDATA[Urban Automotive Cullinan]]></category>
		<category><![CDATA[Urban carbon fibre enhancements]]></category>
		<category><![CDATA[Urban Widetrack styling]]></category>
		<category><![CDATA[Urban-Vossen UV-8 wheels]]></category>
		<guid isPermaLink="false">https://motor-sport.co.uk/?p=4215</guid>

					<description><![CDATA[NUMBERS Stoffel VandoorneFree Practice Three // P10Qualifying // P6 [59.270, Quarter Final Duels]Race // P13 *Positions Gained // -7Fastest Lap // 59.595Championship Position // P15 [50 points] Jake HughesFree Practice Three // P9Qualifying // P11 [1:02.645, Group A]Race // P10 *Positions Gained // 1Fastest Lap // 59.680Championship Position // P16 [40 points] Maserati MSG RacingChampionship [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>NUMBERS</p>
<p><strong>Stoffel Vandoorne<br /></strong>Free Practice Three // P10<br />Qualifying // P6 [59.270, Quarter Final Duels]<br />Race // P13 *<br />Positions Gained // -7<br />Fastest Lap // 59.595<br />Championship Position // P15 [50 points]</p>
<p><strong>Jake Hughes<br /></strong>Free Practice Three // P9<br />Qualifying // P11 [1:02.645, Group A]<br />Race // P10 *<br />Positions Gained // 1<br />Fastest Lap // 59.680<br />Championship Position // P16 [40 points]</p>
<p><strong>Maserati MSG Racing<br /></strong>Championship Position // P8 [90 points]</p>
<p>It was a challenging second race in Berlin for Maserati MSG Racing, leaving points on the track after a race that was focused on energy management didn’t play out the way the team was hoping for. Even though it was a strong strategy with the most likely chance of success, Jake Hughes and Stoffel Vandoorne struggled with pace and were unable to exploit the potential.</p>
<p>Qualifying showed the haul marks of a great session, with both drivers putting in lap times fast enough to get them through to the duels. Unfortunately for Jake, he suffered a brake failure during his final run. This not only pitched him into the tyre barrier, breaking his front suspension and ending any further participation in the session, but also resulted in the deletion of his fastest lap time due to a regulation when a driver causes a red flag. Stoffel topped the group and progressed through to the duels but the incident saw Jake start P11 on the grid when he had the pace to start higher.</p>
<p>Stoffel was against Oliver Rowland in his quarter final duel. It was a valiant effort, but the championship leader had the edge on him. He was second fastest of those relegated from the quarter finals, giving him a third row starting position.</p>
<p>Neither Jake nor Stoffel had a great start and the team decided the best strategy was to be on a long first stint, aiming to go into energy management for the first half of the race and try to pounce on anyone struggling with energy come the end of the race.</p>
<p>A couple of Safety Cars extended the race by three laps, and Jake and Stoffel tried to use their late Attack Modes to their advantage, but with everyone using them late the advantage was negated and progress up the field was difficult. Jake had a great, but a late Full Course Yellow stopped him from making it into the points at the chequered flag. A ten second penalty for Andretti’s Nico Mueller post-race moved Jake up to P10 to give him a point.</p>
<p>Maserati MSG Racing would like to express their congratulations to Oliver Rowland for securing his first FIA Formula E World Championship.</p>
<p>The final round of the season takes place in London with a double-header in two weeks’ time, where Maserati MSG Racing will give everything to end the season on a high.</p>
<p>* Pending final classification at the time of the release</p>
<p>QUOTES</p>
<p><strong><em>Jake Hughes, Driver, Maserati MSG Racing:</em></strong> “It was a frustrating race in the end. It was a shame in the morning to have the brake failure that caused my crash. We were looking really strong, definitely in the duels and possibly fighting for pole. The guys and girls in the garage did a fantastic job to get me back out in time for the race. We left the garage with 30 seconds to spare before the pit lane closed for the race! It was a bit of a rush, but the car felt rock solid, so that’s a massive credit to all the hard work from the team. The race was actually going very well. Arguably I was the strongest on energy and on the same strategy as the cars that finished on the podium, so I really believe I should have finished in the top five. Unfortunately, I think we mistimed our second Attack Mode, which in these races with the four-wheel drive now can be really detrimental. We got a point due to some penalties, but I really think we should have come away with a few more.”</p>
<p><strong><em>Stoffel Vandoorne, Driver, Maserati MSG Racing:</em></strong> “Today was a difficult one. I think we were on the right strategy to save energy early on, build a massive delta to the guys in front, but unfortunately, we just lacked pace and had massive amounts of understeer. As soon as the pack accelerate, I just couldn’t make any moves, and we didn’t really go anywhere. It was a real shame because we were looking quite good at some points, and it really felt like we could capitalise and get some strong points with the duels performance and starting P6.”</p>
<p><strong><em>Cyril Blais, Team Principal, Maserati MSG Racing:</em></strong> “Not the day we were hoping for. Overall, a disappointing weekend. We come back from a double header with just a single point which is very frustrating considering the potential we know we have. Today we had a good strategy, but the execution wasn’t great, which is something we’ll have to work on. One race weekend remains, and we’ll do what we can to end on a high to pull something strong out of the second half of the season.”</p>
<p><em><strong>Maria Conti, Head of Maserati Corse:</strong></em> “Today&#8217;s race concludes the penultimate weekend of Season 11 in one of the main markets for Maserati, Germany. Every race weekend, as well as an opportunity to meet our customers, is a chance to learn lessons. Our goal throughout the current season is to optimise every round, compete with the best, and pass on Maserati’s performance-oriented DNA every time we take to the grid. We continue to come closer to next year’s big event, the Trident&#8217;s first 100 years in motor racing, and we’re ready to battle in the season finale in London, for what promises to be an adrenaline-packed final round and another step in the countdown to our celebrations.”</p>
<p>&nbsp;</p>
<p><strong>Maserati S.p.A.<br /></strong>Maserati produces a complete range of unique cars, immediately recognisable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than 70 markets internationally.<br />The Maserati line-up includes the Grecale, the “everyday exceptional” SUV, the GranTurismo, the iconic Italian grand tourer, and the GranCabrio, the Trident’s new convertible; all models characterised by the use of the highest quality materials and outstanding technical solutions. A range equipped with 4-cylinder hybrid powertrains – available for Grecale – and V6 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident brand. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking 100% Maserati Nettuno V6 engine, which incorporates F1-derived technologies into the power unit of a standard production car for the first time. The GranTurismo is available with both the high-performance V6 petrol engine, derived from the Nettuno, and a 100% electric version: the GranTurismo Folgore, the first car in the Modena-based brand’s history to adopt this solution. The full-electric range also currently includes the Grecale Folgore, Maserati’s first 100% electric SUV, and the GranCabrio Folgore. Finally, the House of the Trident&#8217;s latest addition is the Maserati GT2 Stradale, the road-legal version of the GT2 that took Maserati back to the track in closed-wheel championships. The heart of the new super sports car is the V6 Nettuno engine, reaching 640 hp (471 kW) in the latter configuration. The GT2 Stradale is therefore the most powerful road-going Maserati with an internal combustion engine.<br />The mission at Maserati is to write the future of mobility in the luxury segment, focusing on its customers’ requests. That mission continues to this day, looking ahead to the future and taking Italian luxury all over the world, with Maserati forming part of the Stellantis “Dare Forward 2030” strategic plan.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">4215</post-id>	</item>
		<item>
		<title>Milestone moment as Zenvo Aurora makes global dynamic debut</title>
		<link>https://motor-sport.co.uk/2025/07/14/milestone-moment-as-zenvo-aurora-makes-global-dynamic-debut/</link>
		
		<dc:creator><![CDATA[Dave Stopher]]></dc:creator>
		<pubDate>Mon, 14 Jul 2025 18:02:27 +0000</pubDate>
				<category><![CDATA[Energy]]></category>
		<category><![CDATA[Motoring]]></category>
		<category><![CDATA[Aurora Tur production styling]]></category>
		<category><![CDATA[Danish hypercar debut]]></category>
		<category><![CDATA[Goodwood Festival of Speed 2025]]></category>
		<category><![CDATA[MAHLE Powertrain Aurora engine]]></category>
		<category><![CDATA[Managing Composites carbon monocoque]]></category>
		<category><![CDATA[Mjølner V12 engine debut]]></category>
		<category><![CDATA[Zenvo Aurora hillclimb run]]></category>
		<category><![CDATA[Zenvo Aurora prototype VP0]]></category>
		<category><![CDATA[Zenvo Automotive news]]></category>
		<category><![CDATA[Zenvo hypercar reveal]]></category>
		<guid isPermaLink="false">https://motor-sport.co.uk/?p=4210</guid>

					<description><![CDATA[First Zenvo Aurora prototype, VP0, unveiled at opening day of Goodwood Festival of Speed ‘Mjølner’ quad-turbo V12 powertrain fired up for the first time publicly by the Duke of Richmond Aurora takes to the famous Hill for first public running Watch as Zenvo Automotive prepares to welcome a new era https://youtu.be/whPdXGUJg2w?si=WSDm1dLGTi8tMtxn Denmark, 10 July 2025: Zenvo Automotive [&#8230;]]]></description>
										<content:encoded><![CDATA[<ul>
<li><strong>First Zenvo Aurora prototype, VP0, unveiled at opening day of Goodwood Festival of Speed</strong></li>
<li><strong>‘Mjølner’ quad-turbo V12 powertrain fired up for the first time publicly by the Duke of Richmond</strong></li>
<li><strong>Aurora takes to the famous Hill for first public running</strong></li>
<li><strong>Watch as Zenvo Automotive prepares to welcome a new era <a href="https://youtu.be/whPdXGUJg2w?si=WSDm1dLGTi8tMtxn" target="_blank" rel="noopener">https://youtu.be/whPdXGUJg2w?si=WSDm1dLGTi8tMtxn</a></strong></li>
</ul>
<p><img fetchpriority="high" decoding="async" class="aligncenter size-medium wp-image-389683" src="https://motor-sport.co.uk/wp-content/uploads/2025/07/1-GFW_7861-300x211.jpg" alt="" width="300" height="211" /></p>
<p><strong>Denmark, 10 July 2025:</strong> Zenvo Automotive has reached two major milestones in the development journey for the Aurora hypercar at the opening day of the Goodwood Festival of Speed. For the first time publicly, the quad turbo V12 heart of Aurora &#8211; the ‘Mjølner’ powertrain &#8211; was heard, before the first prototype was displayed dynamically, taking to the famous Hillclimb route in front of thousands of gathered spectators.</p>
<p>The development programme for Aurora continues at pace, and this latest stage is a further achievement for the technical team, bringing the new Aurora to life.</p>
<p>Wearing ‘harlequin’ camouflage, the covers were removed from the first prototype – VP0 – which showcased the final production bodywork styling of the more classically design Tur model. The key moment of the morning saw the Duke of Richmond joined by Zenvo Automotive Chairman, Jens Sverdrup, to bring life to the newly developed V12 powertrain.  </p>
<p>The story continued as Chief Engineer, Javier Castrane, demonstrated Aurora in front of Goodwood House. Aurora will remain on display in the Supercar Paddock throughout the full Goodwood Festival of Speed weekend, with further demonstration runs.</p>
<p><em>“This was more than simply the first public showing of the car, but a major moment in the overall development programme,”</em> explained Jens Sverdrup, Chairman, Zenvo Automotive. <em>“VP0 is not only the first running prototype of the Aurora project, but for Zenvo during this latest phase of the company.</em></p>
<p><em>“Since previewing the Aurora project in 2023, we have created something completely new. The company has been strengthened in all areas, both internally and through important technical and retail partners. The whole team has also been working tirelessly to create Aurora – a genuine blank sheet hypercar. We had the overall target and framework set out for what we wanted to achieve, but the route to success was not defined. We have now built and developed something truly unique in the world of modern hypercars, and across the wider automotive industry. </em></p>
<p><em>“There were some things that simply were not going to work, or which wouldn’t deliver the figures we wanted, so we have taken the big decision to design, build and develop everything from scratch. The engine was one such item, which has been painstakingly developed and refined to meet the performance targets Aurora deserves. With that, today is a hugely important and momentous day for everyone at Zenvo Automotive.” </em></p>
<p>Independent powertrain consultancy, MAHLE Powertrain, has been a constant partner on the Aurora’s journey to conquer the Goodwood hill climb. Beyond developing and building the engine, its expert team of engineers have been on-hand both in the UK and Denmark to support Zenvo Automotive with engine calibration and mechanical development.</p>
<p>John Hollingworth, Sales and Marketing Director at MAHLE Powertrain, said: <em>“As the Goodwood Festival of Speed is the beating heart of the automotive calendar, the powertrain is the beating heart of the Aurora. Our engineering team has worked relentlessly to develop an awe-inspiring engine and calibration to ensure that the car makes an impact on its dynamic debut. We are immensely proud to work with Zenvo Automotive and excited to show off the Aurora’s revolutionary Mjølner V12 engine for the first time. I would personally like to thank our excellent team of engineers for showing the world our capabilities as a flexible engineering partner for end-to-end, technology agnostic powertrain solutions.”</em></p>
<p>Built on the all-new ZM1 modular monocoque design from Zenvo, developed with carbon structure experts Managing Composites, every parameter is maximised to the threshold of limitations and compromise.</p>
<p>Lluc Marti, Chief Executive Officer at Managing Composites, added: <em>“Collaborating with Zenvo from the earliest concept stages has been a dream project that challenged us to push the limits of composite engineering, and of our own company, resulting in a platform truly worthy of the Aurora’s vision.</em></p>
<p><em>“Managing Composites is proud to have engineered and delivered the complete structural development of the Zenvo Aurora, including the carbon fibre monocoque, crash structures, and all exterior body panels. Starting from a clean sheet, our team focused on pushing the boundaries of lightweight construction, performance, safety, and structural integrity, while enabling the extreme packaging and aerodynamic requirements of a modern hypercar. By leveraging advanced composite technologies, typically reserved for Formula 1 and aerospace applications, we have developed a structure that not only meets the rigorous demands of a hypercar, but also embodies the rare design freedom and technical ambition of the Aurora project.”</em></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">4210</post-id>	</item>
		<item>
		<title>Exclusive world debut of Rolls-Royce Cullinan (Series II) Redefined by Urban at Goodwood Festival of Speed</title>
		<link>https://motor-sport.co.uk/2025/07/14/exclusive-world-debut-of-rolls-royce-cullinan-series-ii-redefined-by-urban-at-goodwood-festival-of-speed/</link>
		
		<dc:creator><![CDATA[Dave Stopher]]></dc:creator>
		<pubDate>Mon, 14 Jul 2025 18:02:27 +0000</pubDate>
				<category><![CDATA[Energy]]></category>
		<category><![CDATA[Motoring]]></category>
		<category><![CDATA[bespoke Rolls-Royce upgrades]]></category>
		<category><![CDATA[Cullinan carbon fibre bonnet]]></category>
		<category><![CDATA[Goodwood Festival of Speed 2025]]></category>
		<category><![CDATA[luxury SUV customisation]]></category>
		<category><![CDATA[Milton Keynes car customiser]]></category>
		<category><![CDATA[Rolls-Royce Cullinan Series II]]></category>
		<category><![CDATA[Urban Automotive Cullinan]]></category>
		<category><![CDATA[Urban carbon fibre enhancements]]></category>
		<category><![CDATA[Urban Widetrack styling]]></category>
		<category><![CDATA[Urban-Vossen UV-8 wheels]]></category>
		<guid isPermaLink="false">https://motor-sport.co.uk/?p=4214</guid>

					<description><![CDATA[Rolls-Royce Cullinan (Series II) Redefined by Urban made its global debut at Goodwood Festival of Speed on Thursday 10 July Builds on success of original Rolls-Royce Cullinan Redefined by Urban Urban has taken its Widetrack styling programme for the Cullinan to the next level with a more comprehensive design and addition of full replacement carbon [&#8230;]]]></description>
										<content:encoded><![CDATA[<ul type="disc">
<li><strong>Rolls-Royce Cullinan (Series II) Redefined by Urban made its global debut at Goodwood Festival of Speed on Thursday 10 July</strong></li>
<li><strong>Builds on success of original Rolls-Royce Cullinan Redefined by Urban</strong></li>
<li><strong>Urban has taken its Widetrack styling programme for the Cullinan to the next level with a more comprehensive design and addition of full replacement carbon fibre bonnet</strong></li>
</ul>
<p>The Goodwood Festival of Speed proved the perfect occasion for the Rolls-Royce Cullinan (Series II) Redefined by Urban to make its exclusive world debut.</p>
<p><img decoding="async" class="aligncenter size-medium wp-image-389684" src="https://motor-sport.co.uk/wp-content/uploads/2025/07/UA-Cullinan-High-Res-Jpeg-Finals-5-of-13-300x200.jpg" alt="" width="300" height="200" /></p>
<p>In centre position on Urban’s biggest stand ever at the Festival of Speed, the new Cullinan Redefinded by Urban was revealed to the waiting crowds when its cover was removed by Urban’s founder, Simon Dearn.</p>
<p><strong>Elegance with real road presence<br /></strong>As the UK-based global leader in premium, bespoke vehicle personalisation,  Urban Automotive has taken the styling programme for the Series II model to a new level with comprehensive range of upgrades to give the car an elegant yet new dynamic.</p>
<p><img decoding="async" class="aligncenter size-medium wp-image-389685" src="https://motor-sport.co.uk/wp-content/uploads/2025/07/UA-Cullinan-High-Res-Jpeg-Finals-4-of-13-300x200.jpg" alt="" width="300" height="200" /></p>
<p>Widetrack wheel arch and sill extensions in carbon fibre frame 24 inch Urban-Vossen UV-8 Fully Forged black alloy wheels fitted with Yokohama Advan Sport tyres to immediately improve the stance of the Cullinan and give it a more aggressive road presence.</p>
<p>Exclusive styling enhancements continue with a full replacement carbon fibre bonnet with exposed carbon fibre details and restyled front and rear bumpers. This includes a visual carbon splitter at the front and an integrated visual diffuser and billet aluminium exhaust tips at the rear. Upper and mid-rear spoilers are also finished in exposed carbon fibre complete Urban’s enhancements to the Cullinan (Series II).</p>
<p><strong>In-house bespoke carbon fibre for OEM+ quality<br /></strong>An Urban branding pack, plus the highest quality carbon fibre, which is designed and produced in-house at its facility in Milton Keynes, underline the OEM+ standards of quality, style and durability that have become the trademark of its bespoke vehicle enhancements.</p>
<p>Simon Dearn, founder of Urban Automotive said: “We have worked hard to build on the success of our first Cullinan Redefined by Urban. We felt the Series II model needed a more aggressive look and some Urban enhancements to its design. For example, the addition of new vertical DRLs (Daylight Running Lights) which blend seamlessly with the originals create a unique signature look to the front of the car, and more road presence. It looks absolutely stunning, and we are all proud to offer this level of design and personalisation to such a premium car.”</p>
<p><strong>Rolls-Royce Cullinan (Series II) Redefinded by Urban: Specification<br /></strong>With more than 40 exclusive components, the Rolls-Royce Cullinan (Series II) Redefined by Urban includes the following styling enhancements.</p>
<p>Urban Exterior Styling</p>
<ul type="disc">
<li>Full replacement body-coloured carbon fibre bonnet with exposed visual carbon details</li>
<li>Full replacement restyled carbon fibre front bumper ​with extended blades and signature vertical DRLs</li>
<li>Two-piece lower front splitter in exposed carbon fibre ​</li>
<li>Front upper vent overlays in exposed carbon fibre</li>
<li>Colour-coded front grille, side window trims, door handles and lower door trims</li>
<li>Body-coloured Widetrack carbon fibre wheelarches</li>
<li>Sill extension set with exposed carbon fibre accent</li>
<li>Full replacement carbon fibre rear bumper​ with exposed carbon fibre exhaust surrounds and rear vented diffuser</li>
<li>Anodised aluminium billet exhaust finisher</li>
<li>Upper and mid rear spoilers in exposed carbon fibre</li>
<li>Urban branding to front lower splitter, bonnet accents, sill extensions and rear diffuser​</li>
<li>Choice of bespoke 24-inch Fully Forged Urban-Vossen alloy wheels ​</li>
</ul>
<p>The Rolls Royce Cullinan (Series II) Redefined by Urban is available from £449,995. For more information about Urban Automotive, visit <a href="http://www.urban-automotive.co.uk/" target="_blank" rel="noopener">www.urban-automotive.co.uk</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">4214</post-id>	</item>
		<item>
		<title>Alpine A290 Rallye makes world dynamic debut, while Alpenglow, A110 R Ultime and A390 also star as Goodwood Festival begins</title>
		<link>https://motor-sport.co.uk/2025/07/14/alpine-a290-rallye-makes-world-dynamic-debut-while-alpenglow-a110-r-ultime-and-a390-also-star-as-goodwood-festival-begins/</link>
		
		<dc:creator><![CDATA[Dave Stopher]]></dc:creator>
		<pubDate>Mon, 14 Jul 2025 16:02:27 +0000</pubDate>
				<category><![CDATA[Energy]]></category>
		<category><![CDATA[Motoring]]></category>
		<category><![CDATA[Alpenglow HY6 hydrogen concept]]></category>
		<category><![CDATA[Alpine 70th anniversary]]></category>
		<category><![CDATA[Alpine A110 R Ultime UK debut]]></category>
		<category><![CDATA[Alpine A290 Rallye debut]]></category>
		<category><![CDATA[Alpine A390 electric fastback]]></category>
		<category><![CDATA[Alpine Formula One demonstration]]></category>
		<category><![CDATA[Alpine motorsport heritage]]></category>
		<category><![CDATA[Alpine UK dynamic debuts]]></category>
		<category><![CDATA[European Car of the Year 2025]]></category>
		<category><![CDATA[Goodwood Festival of Speed 2025]]></category>
		<guid isPermaLink="false">https://motor-sport.co.uk/?p=4207</guid>

					<description><![CDATA[Alpine, celebrating its 70th anniversary, entertains the crowds on the opening day of the Goodwood Festival of Speed World dynamic debut of the Alpine A290 Rallye, an all-new, motorsport-modified version of the 2025 Car of the Year, led the celebrations Alpenglow HY6 show car, A110 R Ultime and Alpine A390 also make their UK dynamic debuts on the [&#8230;]]]></description>
										<content:encoded><![CDATA[<ul>
<li><strong>Alpine, celebrating its 70<sup>th</sup> anniversary, entertains the crowds on the opening day of the Goodwood Festival of Speed</strong></li>
<li><strong>World dynamic debut of the Alpine A290 Rallye, an all-new, motorsport-modified version of the 2025 Car of the Year, led the celebrations</strong></li>
<li><strong>Alpenglow HY6 show car, </strong><strong>A110 R Ultime</strong><strong> and Alpine A390 also make their UK dynamic debuts on the famous hillclimb course</strong></li>
<li><strong>Alpine Formula One team showcases the marque’s motorsport pedigree in thrilling demonstration run</strong></li>
</ul>
<p><img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-389681" src="https://motor-sport.co.uk/wp-content/uploads/2025/07/DSC3210-300x200.jpg" alt="" width="300" height="200" /></p>
<p>Alpine starred on the opening day of the Goodwood Festival of Speed, thrilling a sold-out crowd as the Alpine A290 Rallye made its world dynamic debut, and the hydrogen-powered Alpenglow HY6 concept car, the phenomenal A110 R Ultime and the soon-to-launch A390 fastback all ran in the UK for the first time.</p>
<p>The event forms part of the renowned French sports car maker’s 70<sup>th</sup> anniversary celebrations, and the BWT Alpine Formula One team were on hand to add high-octane thrills to the day, while the all-electric A290, which scooped the European Car of the Year 2025 title earlier this year, also took to the track.</p>
<p>The Alpine A290 Rallye, a competition-modified version of the 2025 Car of the Year took to the track after being unveiled last week. Featuring a full safety cage and a raft of competition-bred enhancements, including a ZF limited slip differential, plus upgraded suspension, brakes and running gear, the car underscores the motorsport DNA that exists between Alpine’s road and competition vehicles.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-389680" src="https://motor-sport.co.uk/wp-content/uploads/2025/07/DSC1933-2-300x200.jpg" alt="" width="300" height="200" /></p>
<p>Also taking to the legendary hillclimb course for the first time was the hydrogen-powered Alpenglow HY6 show car. Pointing to a potentially exhilarating future direction for Alpine in motorsport, Alpenglow features a 3.5-litre twin-turbocharged V6 engine that produces 740bhp, and which combines environmental innovation with sportiness to offer a new way of reducing a sports car’s carbon footprint. Its design also incorporates elements for future road-going Alpine models.</p>
<p>The A110 R Ultime also set a marker for the event, as it made its UK dynamic debut. Engineered to be the finest expression of the A110, with 345bhp, 420 NM of torque and a 0-100kph time of 3.8sec, it is expected to be a car to watch as drivers battle for quick times throughout the rest of the Festival.</p>
<p>Alpine’s road car line-up was also showcased, led by the A390, the brand’s first sports fastback, which is set to hit UK roads in 2026. The 100% electric five-seater was joined on display by the all-electric A290 and much-admired A110, both of which offer the high-performance and handling agility that typify Alpine’s motorsport heritage.</p>
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		<title>Škoda UK reframes electric car stereotypes in new TV advert campaign: ‘Electric, but Škoda’</title>
		<link>https://motor-sport.co.uk/2025/07/14/skoda-uk-reframes-electric-car-stereotypes-in-new-tv-advert-campaign-electric-but-skoda/</link>
		
		<dc:creator><![CDATA[Dave Stopher]]></dc:creator>
		<pubDate>Mon, 14 Jul 2025 15:02:27 +0000</pubDate>
				<category><![CDATA[Energy]]></category>
		<category><![CDATA[Motoring]]></category>
		<category><![CDATA[Ask Škoda social series]]></category>
		<category><![CDATA[Electric but Škoda campaign]]></category>
		<category><![CDATA[electric car stereotypes]]></category>
		<category><![CDATA[EV advertising campaign 2025]]></category>
		<category><![CDATA[funny EV commercials UK]]></category>
		<category><![CDATA[Leo Burnett Škoda advert]]></category>
		<category><![CDATA[Škoda electric car advert]]></category>
		<category><![CDATA[Škoda TV advert 2025]]></category>
		<category><![CDATA[Škoda UK EV range]]></category>
		<category><![CDATA[switching to electric car UK]]></category>
		<guid isPermaLink="false">https://motor-sport.co.uk/?p=4203</guid>

					<description><![CDATA[Milton Keynes, 11 July 2025: Škoda UK has launched a new TV advert campaign, called ‘Electric, but Škoda’, a tongue in cheek take on outdated and misconceived stereotypes of electric car drivers. Targeting drivers who remain on the fence about switching to electric, the campaign challenges common assumptions that EV drivers are all ‘tech bros’ or ‘hipster [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><strong>Milton Keynes, 11 July 2025: </strong><strong>Škoda UK has launched a new TV advert campaign, called <em>‘Electric, but Škoda’</em>, a tongue in cheek take on outdated and misconceived stereotypes of electric car drivers.</strong></p>
<p><img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-389677" src="https://motor-sport.co.uk/wp-content/uploads/2025/07/Christopher_HiRes-300x126.png" alt="" width="300" height="126" /></p>
<p>Targeting drivers who remain on the fence about switching to electric, the campaign challenges common assumptions that EV drivers are all ‘tech bros’ or ‘hipster smoothie lovers.’ Instead, Škoda presents a dynamic EV range for the everyday driver.</p>
<p>At the centre of the campaign is a 60-second TV and cinema spot set in a familiar British cul-de-sac. As a family arrives in their new Škoda EV, their neighbours watch suspiciously, gossiping about who these new ‘eco warriors’ might be, exchanging rumours that they must be ‘part of a cult’, ‘tree huggers’ or have ‘paid for their car with crypto’ as they drive an electric car.  Wild theories are proven hilariously wrong when the family turns out to be perfectly ordinary.</p>
<p>The campaign is supported by a suite of social-first films and animations designed to engage a broad online audience. Playful 45-second social-first films, on platforms like YouTube, Instagram and TikTok ask viewers to challenge the stereotypes of ‘hipster hummus-eating smoothie drinkers’ and ‘tech bros with Bluetooth bellybuttons’ and consider trying an EV for themselves. These are supplemented by cutdowns in 20- and 6-second formats, and animations that parody neighbourhood WhatsApp chats filled with electric car gossip.</p>
<p>To help answer real consumer questions, the campaign also sees the launch of <em>‘Ask Škoda’</em>, a paid social series wherein neighbourhood characters ask questions about electric cars to educate audiences about Škoda’s electric vehicle range and electric cars in general.</p>
<p><em>‘Electric, but Škoda’</em> was developed in partnership with Leo Burnett UK, who brought the idea to life with a distinctive mix of British humour and social relevance. The campaign follows the agency’s previous award-winning work on ‘The Redditor Edit’ for Škoda, which won two gold Lions and a silver Lion at Cannes.</p>
<p><strong>Kirsten Stagg, Head of Marketing, Škoda UK, said: </strong>“There’s a tendency in the auto industry to treat electric cars as a completely separate category, which can reinforce a sense of ‘otherness’. That’s one of the factors holding some drivers back from making the switch from petrol and diesel. With this campaign, we wanted to show that Škoda simply makes great cars, some of which just happen to be electric. And we wanted to do it in a bold, creative, and hopefully clever way that makes people smile.”</p>
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		<title>Electric car sales to increase to 440,000 in 2025, but still missing UK industry target</title>
		<link>https://motor-sport.co.uk/2025/01/08/electric-car-sales-to-increase-to-440000-in-2025-but-still-missing-uk-industry-target/</link>
		
		<dc:creator><![CDATA[Dave Stopher]]></dc:creator>
		<pubDate>Wed, 08 Jan 2025 15:28:03 +0000</pubDate>
				<category><![CDATA[Energy]]></category>
		<category><![CDATA[Electric Vehicle]]></category>
		<guid isPermaLink="false">https://motor-sport.co.uk/?p=2270</guid>

					<description><![CDATA[• Electric car sales in the UK will increase to 440,000 in 2025, representing 24% of total new car sales of 1.84 million, according to forecasts from leading EV leasing company DriveElectric • This means that the 2025 ZEV mandate target for 28% of new car sales to be zero emission will be missed Electric [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><strong>• Electric car sales in the UK will increase to 440,000 in 2025, representing 24% of total new car sales of 1.84 million, according to forecasts from leading EV leasing company DriveElectric</strong></p>
<p><strong>• This means that the 2025 ZEV mandate target for 28% of new car sales to be zero emission will be missed</strong></p>
<p>Electric car sales in the UK will increase to 440,000 in 2025, representing 24% of 1.84 million total new car sales, according to forecasts from leading EV leasing company DriveElectric.</p>
<p>This is a 4.4% increase compared to electric car sales equating to 19.6% of the total new car market in 2024 (381,970 units) &#8211; although new electric car registrations accounted for 31.0% of the market in December 2024 as manufacturers aimed to hit the government’s Zero Emission Vehicle (ZEV) mandate target.</p>
<p>The continued growth in electric car sales shows that more and more motorists are embracing EVs, but the forecast of electric cars representing 24% of total sales this year means that the 2025 ZEV mandate target of 28% will be missed.</p>
<p>DriveElectric’s 2025 electric car sales forecast is informed by a number of factors. Good news includes that there are increasing numbers of new EVs coming to market in 2025, with smaller and more affordable models, including new entrants from China, as well as battery costs reducing and more EVs being offered at price parity with petrol cars. The latest EVs have longer driving ranges and faster charging, helping to break down the barrier of range anxiety which has been cited as a blocker to adoption, and amplified by misinformation.</p>
<p>The UK’s charging network is continuing to expand, particularly with more rapid and ultra-rapid chargers, giving consumers added confidence to switch to EVs.</p>
<p>There are still also significant financial incentives for businesses and fleets to transition to EVs, thanks to low benefit in kind (BIK) tax rates (2% until April 2025, then rising by 1% each year to 5% in April 2028). These low BIK rates have fuelled the increasing popularity of salary sacrifice, which can reduce the monthly cost of driving an EV by up to 40% for the employees of an organisation. Businesses will also be incentivised to electrify to enable them to report on carbon emission reductions, helping to secure existing contracts and win new business.</p>
<p>However although financial incentives exist to support businesses and fleets to transition to EVs, there are currently no similar measures such as grants for private motorists, which will continue to hold back retail EV sales.</p>
<p>DriveElectric’s forecast for 1.84 million overall car sales in the UK in 2025 is slightly lower than some other industry figures because it is expected that some manufacturers will reduce sales of petrol and diesel cars in an effort to meet the ZEV mandate targets – a development that was already evident in 2024.</p>
<p>Adam Kemp, Partnerships Director, DriveElectric, comments: “We are forecasting that electric car sales in 2025 will experience an increase of just over 4% compared to 2024 figures, taking them to 24% of the total new car market, which is significant progress, but this still falls short of the 2025 ZEV mandate target of 28%.</p>
<p>“A key factor in the shortfall is that while businesses and fleets enjoy financial incentives to make the switch to electric cars, and although EVs have lower whole life costs than petrol and diesel cars, there are currently no incentives for private motorists to purchase new EVs.”</p>
<p>DriveElectric, one of the UK’s leading electric vehicle leasing companies, uses its own model built from its intelligence of the UK market to forecast registrations of battery electric cars and vans each year. In January 2024 DriveElectric accurately predicted that the percentage of EV sales for 2024 would be closer to 19% of the total market rather than the industry forecast of 22%, the latter being revised downwards later in the year to around 19%.</p>
<p>Although some manufacturers may hit or exceed the 28% ZEV mandate target for 2025 (Tesla, a company that only sells EVs, being one of the obvious winners), many manufacturers are likely to fall short of the target because they currently don’t have enough EVs in their model ranges, and demand for EVs from private motorists remains much lower than from businesses and fleets.</p>
<p>There are steep fines of £15,000 for each vehicle within the ZEV mandate’s 28% allocation that isn’t zero emission, but there are ways that car manufacturers can work around a shortfall in EV sales, including by the sale of low emission petrol and diesel cars, which is expected to contribute an additional 3% to the industry’s figures in 2024, so achieving the ZEV mandate target for the year. The government is currently consulting on details around the 2030 end of sales date for petrol and diesel cars, as well as flexibilities in the ZEV mandate, a process which is due to be completed on 18 February 2025.</p>
<p>Electric vehicles are seen as a key solution to help the UK achieve its net zero greenhouse gas targets, as well as helping with the problem of local air quality. EVs also have lower running costs than petrol and diesel vehicles, however an overwhelming factor in the rapid increase in EV adoption is that the vast majority of motorists prefer the driving experience of EVs compared to petrol and diesel cars and vans.</p>
<p>DriveElectric is an electric vehicle leasing company that has been helping organisations and individuals to adopt EVs to save money, lower emissions and transition to low carbon energy since 2008. DriveElectric aims to make the switch to electric cars and vans simple for business fleets, offering added benefits including monitoring and optimising emissions from charging fleet vehicles.</p>
<p><a href="http://www.drive-electric.co.uk/" target="_blank" rel="noopener">www.drive-electric.co.uk</a></p>
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