- Britain’s leading luxury motor dealer group, H.R. Owen, named as sole UK representative for Zenvo Automotive
- With 90 years of experience, H.R. Owen provides a world-renowned level of customer service in the luxury and sportscar industry
- Sales to be supported from the company’s flagship multi-marque facility in Hatfield
Denmark, 15 April 2025: With the dawn of 2025, Zenvo Automotive entered a pivotal year in the story of Aurora. As the development programme accelerates, the business continues to strengthen its retail presence, with the appointment of H.R. Owen as the UK representative for sales and aftersales.
H.R. Owen is Britain’s leading luxury motor dealer group, dealing with the sales and servicing of some of the world’s most sought-after premium car brands for more than 90 years. It continues to focus on customer service in the field of luxury and supercar retail, building a reputation which is now world-renowned.
“H.R. Owen has established itself as a leader in the world of performance and exclusive vehicle sales,” explains Jens Sverdrup, Chairman and Chief Commercial Officer, Zenvo Automotive. “Coupled with the highest levels of customer care at every stage – which is a crucial element for us – H.R. Owen are a natural and perfect partner for us moving forwards.
“From a driving perspective, Aurora will deliver uncompromised levels of performance, and we are looking to ensure that every stage of its ownership experience reaches these exacting standards. This obviously includes the initial sales process and delivery, but beyond the handover is just as important, delivering a second-to-none aftersales level of care. With H.R. Owen, they have a proven track record of this at every step, and share the vision, and hold the experience and expertise on how Zenvo Automotive will deliver and support Aurora.”
H.R. Owen becomes the 11th retail partner for Zenvo Automotive, selected to support what is expected to be a key market for the Danish-built hypercar. As the sole representative for the UK, H.R. Owen will initially work to provide sales support from the company’s flagship multi-marque facility in Hatfield. The global dynamic debut of the new Aurora will take place later this summer, with first production cars expected for delivery later in 2026. Beyond this, the network of H.R. Owen’s service facilities will be fully trained in on the quad turbocharged V12 model, to provide extensive support.
“Zenvo Automotive perfectly exemplifies our commitment to representing only the most innovative automotive brands,” commented Ken Choo, Chief Executive Officer, H.R. Owen. “Inspired by the passion and ingenuity of the Chairman and CCO, Jens Sverdrup, the Zenvo team is pioneering exactly the kind of boundary-pushing innovations in the new Aurora hypercar that our clients expect. It’s an honour to welcome Zenvo into our portfolio, bringing these extraordinary Danish hypercars to our clientele for the first time.”