• Alpine heads to the Goodwood Revival (12–14 September) with a landmark Earl’s Court display honouring 70 years of motorsport DNA and the pioneering women who helped put the marque on the map
  • Competition history of Michèle Mouton, Marianne Hoepfner, Marie-Claude Beaumont and Lella Lombardi in the spotlight, as fans are given the chance to meet current Alpine Academy drivers Nina Gademan and Sukhmani Khera, plus Alpine UK brand director and amateur race driver Nicola Burnside
  • Three models chart Alpine’s journey from rally and endurance glory to an electrified future – the 1973 Works A110 Berlinette, 1975 A441 C prototype, and the new A390 sport fastback

Alpine’s links to motorsport success with women at the wheel will be in the spotlight at next weekend’s Goodwood Revival meeting (September 12-14), with the marque showcasing 70 years of race and rallying glory in a special display in the Earl’s Court Motor Show.

As well as a trio of cars charting the brand’s story from rally stages to endurance racing, driven in period by female stars including Michèle Mouton, Marianne Hoepfner, Marie-Claude Beaumont and Lella Lombardi, current Alpine Academy race drivers Nina Gademan and Sukhmani Khera will be on hand to meet fans during the event, as well as Alpine UK brand director Nicola Burnside.

Women in motorsport and Alpine
Alpine’s Revival showcase highlights the contribution of female drivers who have left their mark in Alpine machinery. These range from Michèle Mouton, who began her international rally career in the A110 before going on to become one of the greatest drivers in World Rally history, alongside Marianne Hoepfner, an entrant in the 1974 Press On Regardless Rally in the USA, to Marie-Claude Beaumont and Lella Lombardi, who competed in the A441 C at Le Mans in the 1970s.

That spirit continues today through Alpine’s support of the Academy roster of racing drivers, where the brand nurtures the next generation of female talent. One of Alpine’s newest F1 Academy signings, Nina Gademan, 21, who competes in the F1 Academy, won by her predecessor Abbi Pulling last season, will be present at Goodwood to meet fans and inspire future racers alongside Sukhmani Khera, 13, a rising star in the British karting scene. 

The pair will be joined by Alpine UK brand director Nicola Burnside, who combines running the company with a passion for amateur racing, having competed at Silverstone, Le Mans, Nürburgring, and even last year’s Revival.

New Alpine A390 joined by historical forebears
Alpine’s cars will be taking centre stage in the Earl’s Court display, led by the works A110 Berlinette (1973) that carried Alpine to success in the inaugural World Rally Championship. Notable results include Jean-Luc Thérier’s victory on the 1973 Rallye du Maroc and Marianne Hoepfner’s entry in the 1974 Press On Regardless Rally in the USA. The A110 Berlinette remains one of the most iconic rally cars of its era, combining agility, lightness and outright speed.

The Alpine-Renault A441 C Le Mans prototype (1975) that competed in the World Endurance Championship will also be present. It was driven with distinction by several leading female racers, including Marie-Claude Beaumont and Lella Lombardi, who achieved class-leading performances in the ultra-competitive 2-litre category. The car represents Alpine’s enduring commitment to technical excellence and competitive spirit on the endurance stage.

The display is completed by the new Alpine A390 (2025). Making its Goodwood Revival debut, this all-electric sport fastback showcases Alpine’s future. With 470 hp, three e-motors, active torque vectoring, and a range of up to 345 miles, the A390 delivers a unique blend of racing DNA and everyday usability, bringing motorsport heritage into the electrified era.

“Alpine has always stood for lightweight design, agility, and a competitive edge, as well as pushing boundaries and opening doors,” said Nicola Burnside, brand director of Alpine UK. “At Goodwood Revival, we’re proud to celebrate 70 years of motorsport DNA with three cars that embody our journey: from the A110 that conquered the rally stages, to the A441 C at Le Mans, and now the A390, which takes that spirit into the future.

“The Revival is also a great opportunity to celebrate some of the drivers who made history in our cars, particularly the female pioneers from Michèle Mouton to today’s F1 Academy stars, who are an integral part of our story. Like Alpine itself, they pushed the boundaries of competition, and their success and competitive spirit continues to shape our future.”

By Dave Stopher

Dave Stopher is an Expert Online Marketer. He has worked in the industry since 2006. Do you want his expertise. Email dchstopher@googlemail.com